Martha Stewart Living Omnimedia (MSLO) seems to prove the old adage that all publicity is good publicity. Legendary lifestyle maven Martha Stewart and her company, MSLO, have embraced the media spotlight, including Stewart's much ballyhooed sentence on federal criminal charges related to insider trading of stock. The domestic guru has her fingers in many revenue-generating pies that center around three business segments: publishing (magazines, books, websites), broadcasting (TV programs, satellite radio), and merchandising. The majority of MSLO's business comes from publishing activities, which are driven by its flagship magazine, Martha Stewart Living.